Putting the 4Ps into Practice!

Our Year 12 Business students recently took on the role of management consultants for a very special guest client: our own Mr. Boyter!

Beyond his role at Presdales, Mr. Boyter runs two outside businesses—including a psychic mediumship practice and a published book series. He challenged our learners with a real world brief: develop comprehensive marketing proposals to boost his book sales or increase bookings for his spiritual services.

Our students rolled up their sleeves and applied the 4Ps of Marketing (Product, Price, Place, and Promotion) to build real, actionable strategy plans. They brainstormed low cost social media campaigns, YouTube strategies, and traditional community event concepts tailored to his unique target demographics.

Mr. Boyter is currently collating their brilliant ideas to form his official business and marketing plan. He was incredibly impressed by the results:

“I was very impressed with the number and quality of ideas the students suggested. The level of detail within each idea was very helpful giving me a solid basis to form an overall marketing and business plan. Can’t wait to try the students’ ideas out!”

A massive well done to our Year 12s for demonstrating such professional insight, creativity, and strategic thinking! We can’t wait to see your ideas out in the business world soon.

Check out Mr. Boyter’s ventures here: www.kenboyterpsychic.co.uk www.edratales.com

Ice Cream Challenge

Year 10 Business students took part in the annual ice cream challenge at the start of the year. We had some fantastic ice cream brands created but our overall winners are Olivia Watson, Ruby Bassett and Lexi Davies! A massive well done to them.